Episode 49: Going Solo, Owning Your Brand & Leading with Confidence with Dr. Gina Maccarone of The Surgeonista
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Description:
What does it take to leave a traditional path, build your own brand, and become one of the few women owning the room, and the OR, in cosmetic surgery?
In this episode, triple-board certified cosmetic surgeon, Dr. Gina Maccarone, also known as The Surgeonista, shares her journey from working in hospital systems to launching her own cosmetic surgery practice and building a brand that champions collaboration over competition.
We talk about how she used branding as a bold act of self-definition, creating and owning her own category, and how her personal mission goes far beyond procedures to focus on confidence, self-love, and inner beauty.
Whether you're in medicine, wellness, or entrepreneurship, this conversation is a powerful reminder that your story is your strategy, and that it’s possible to grow a brand that feels both authentic and unstoppable.
Learn more about The Surgeonsita at thesurgeonista.com and @thesurgeonista.
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