Episode 91: Freelancer, In-House, or Agency? How to Choose the Right PR Support for Where You Are
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> Follow @GrowyourwellthPodcast
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> Follow @reenasgoodwin
Description:
In this solo episode of Grow Your Wellth, I walk you through the four models of PR support and how to know which one actually fits where your brand is right now, because the wrong fit doesn't just cost money; it costs momentum and confidence too. I break down all four honestly, trade-offs and all: the freelancer, the in-house hire, the boutique agency, and the big agency, and what each one does best depending on your stage, budget, and how specialized your category is.
I also reset what PR even means today, because it's so much bigger than a press release now. Earned media, social, influencer programs, brand partnerships, events, and awards all work together toward the same goal: getting the right people to discover you, trust you, and choose you. And I close with the honest questions worth journaling on before you hire anyone, from how hands-on you want to be to the one that matters most: are you chasing one-off wins, or building long-term authority in your space?
Whichever model you choose, choose the one that fits where you are today. If you're early, celebrate that, start focused, stack your wins, and build toward what's next.
Listen to full episode :
