Episode 88: Why Email Still Wins: Building Trust and Conversions That Don't Depend on the Algorithm with Kieryn Wang
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Description:
Everyone's chasing the next viral moment, but the marketing channel that actually converts has been sitting in your customers' inboxes the whole time.
In this episode of Grow Your Wellth, I sit down with email marketing strategist Kieryn Wang, founder of Allmost and The Conversion Club, to make the case for why email remains one of the most powerful tools any business has, no matter your industry. Kieryn breaks down why social and email aren't an either/or but a funnel: social is where people discover you, and email is where you build the trust that turns them into buyers. Unlike social, email gives you real ownership, with no algorithm deciding who sees you and no platform that can take your audience away overnight.
We get into the mindset shift that changes everything: positioning your customer as the hero rather than making it all about you, and why the myths that keep people from ever hitting send are worth letting go.
Whether you're a service provider or a product brand, this conversation will change how you think about your list and remind you that the biggest email marketing mistake is not sending anything at all.
Learn more about Kieryn and the Conversion Club at https://www.itsallmost.com and take her "email marketing dating style" quiz at https://www.itsallmost.com/quiz
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