Episode 85: You're More Ready for PR Than You Think: Why Follower Count Was Never the Point
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Description:
You've been told to get big first and land the press later. But what if the brand with 1,200 followers is actually more ready for national media than the one with 100,000?
In this solo episode of Grow Your Wellth, I want to dismantle one of the most common myths I see holding founders back: that your follower count determines whether you're ready for PR. It doesn't. I've watched small accounts land national coverage and huge ones get ignored, because journalists aren't looking for the biggest audience. They're looking for the best, most credible answer to the question they're already writing about. Virality is proof of attention. Authority is proof that the right people trust you, and those are two completely different things.
I break down the real path from credibility to authority to influence, why marketing and PR are entirely different games, and why chasing attention through flash sales and viral attempts is such a fast road to burnout. I'm also honest about the one non-negotiable: you can't fake credibility. If you're earlier in your journey, I walk through how to build a real track record first, from documenting client results to borrowing credibility honestly from mentors a few steps ahead.
Because slow authority beats fast virality every time. A single PR placement done right has infinite shelf life, while an audience built on rented land can vanish with one algorithm change. If you've been waiting until you feel big enough, this episode is your permission to stop waiting. That feeling rarely goes away on its own, and you're likely more ready than you think.
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