Episode 67: The Modern Retail Playbook: Community, Curation, and Brick-and-Mortar Success with Kait Turshen
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Description:
In this episode of Grow Your Wellth, I’m sitting down with Kait Turshen, founder of SLFMKR and Well Stocked, to talk about what it really takes to build a successful brick-and-mortar business in today’s big box digital world.
Kait shares how she opened her retail store during the uncertainty of a global pandemic — when most businesses were pulling back — and how she approached everything from negotiating to curating brands and creating an in-store experience people actually want to come back to.
We talk about the strategy behind building a physical retail brand in a digital-first world, why community and education have been key to her growth, and how she’s expanded beyond beauty into new categories like kitchen and home with her latest concept, Well Stocked.
Of course, we also touch on clean beauty — what it really means, how to cut through the noise of greenwashing, and why Kait built SLFMKR around a clear, values-driven standard — but this conversation goes far beyond products. It’s about vision, risk-taking, and building something tangible in a time when so much feels virtual.
If you’ve ever dreamed about opening a storefront, launching a product-based business, or creating a brand experience that people connect with in real life, this episode will leave you inspired and thinking bigger.
Learn more about SLFMKR at slfmkr.com and Well Stocked at wellstockedshop.com.
Follow Kait on Instagram at @slfmkrkait.
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