Episode 58: Clarity Scales: Why You Don’t Need More Marketing, You Need Better Positioning
Show links:
> Learn more about FACTEUR PR
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> Watch the Episodes on YouTube
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Connect:
> Follow @GrowyourwellthPodcast
> Follow @facteurpr
> Follow @reenasgoodwin
Description:
In this episode of Grow Your Wellth, I’m sharing why clarity scales, and why more marketing isn’t always the answer to your business growth problems, especially if your positioning isn’t clear.
I take you behind the scenes of FACTEUR’s 2025 repositioning, moving from offering PR services to owning a clear category with Path to PRominence, and how shifting our focus from outputs to outcomes changed everything. I talk about why niching down matters, how strong positioning shortens sales cycles, and what I’ve learned about client discovery in the AI era.
If your business is growing but feels heavier than it should, this episode will help you assess whether it’s time to refine your positioning, simplify your operations, and evolve in a way that supports long-term growth and alignment.
Listen to full episode :
