Episode 37: The Real ROI of Good Design with Charity D’Amato-Crawford of Studio Chartreuse

Podcast cover with the title and Charity smiling into the camera.

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Description:

What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates.

In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.

Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.

Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth.

Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com.

 

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Reena Goodwin

Reena Goodwin is the founder and director of FACTEUR PR, focused on public relations, social media, content marketing, and digital creative services for the studio, as well as client relations, business development, and more.

http://www.facteurpr.com
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