Episode 18: Honest Entrepreneurship: How Melia Yust healed her burnout to build Kradil with integrity
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Description:
What does it take to bring a wellness brand to life—without compromising your values or your sanity?
In this episode of Grow Your Wellth, I sit down with Melia Yust, multi-time entrepreneur, designer, and founder of krādil, to talk about the realities of launching a product-based business from the ground up.
Melia developed krādil as a powerful daily wellness ritual rooted in Ayurvedic wisdom. But building a beautiful, functional brand took more than inspiration—it took resilience, strategic thinking, and a strong sense of purpose.
Melia opens up about juggling multiple businesses, the importance of radical honesty as a founder, and how she approaches growth with intention instead of hustle. We also explore why she turned down the typical path of mass scaling in favor of building a boutique brand that prioritizes quality, sustainability, and customer care.
Whether you're starting your first business or scaling your fourth, you can expect some hard-won insights and a refreshing perspective on what it really means to grow a wellth-centered brand with Melia.
Learn more about Melia and krādil at https://www.kradil.com.
Use code WELLTH20 for 20% off your first order!
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