Episode 13: Inside Löyly Sauna Lounge: How Contrast Therapy Became a Calling for Dion Ruzicka & Cindy Aplanalp

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Description:

Three months into what felt like a storybook marriage, Dion Ruzicka and Cindy Aplanalp were suddenly faced with a life-altering challenge: Dion was diagnosed with leukemia. They turned to contrast therapy — cycling between sauna, cold plunge, and hot plunge — and became daily practitioners of the breathwork.

Listening to his intuition, he and Cindy embarked on a healing journey rooted in self-advocacy, resilience, and radical wellness… and started their business, Loyly Sauna Lounge, in just four days.

Not only did Dion’s leukemia stop advancing, but both he and Cindy experienced profound mental and physical transformations. What started as a personal wellness practice became a life mission.

Loyly is more than a wellness destination; it’s a community built around healing, breathwork, and the power of hot and cold exposure to change lives.

In this episode, we talk about the science behind contrast therapy, the importance of consistency in wellness routines, building emotional and mental resilience when building a business, and how Cindy and Dion are helping others reclaim their health through the power of daily rituals.

Disclaimer: This episode is based on our guests’ personal experiences and should not be taken as medical advice. If you’re experiencing pain or illness, please consult a healthcare professional to determine the best course of action for your health.

 

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Reena Goodwin

Reena Goodwin is the founder and director of FACTEUR PR, focused on public relations, social media, content marketing, and digital creative services for the studio, as well as client relations, business development, and more.

http://www.facteurpr.com
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Episode 14: Manifestation & Mental Health in Business with Paige Ballengee of Holistic Therapy and Wellness

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Episode 12: Promising 2025 PR & Marketing Strategies to Grow Your Brand